A multi-level marketing company supplying health products sought a written opinion in August 2007 on whether a proposed multi-level marketing plan would raise concerns under the Competition Act.
The Competition Bureau issued an opinion in January 2008. The company made changes to its plan by removing the sale of a product from the plan. As a result, the plan no longer raised issues under section 55.1(2) of the Act. The multi-level marketing company also provided the Bureau with an assurance about the health-related representations on their other products.
The Competition Bureau is obliged to ensure that operators of multi-level marketing plans who request an opinion are in compliance with the Act generally and has developed a policy concerning the issuance of opinions in those circumstances where a representation about the performance or efficacy of a product appears to raise a serious issue under the Act.
(3101568)